Star Trek Into Darkness – In an unusual viral marketing move, the poster for JJ Abrams’s sci-fi sequel was unveiled via a hidden message in the newly-released international trailer.
Hidden URLs lead to posters
Each of the trailers has a hidden URL that leads to a different poster, with the exception of the UK and Australian trailers which are exactly the same. It was hidden in in a very interesting shot. If you averted your eyes from Alice Eve you would spot the URL: bit.ly/WyJV4F
How could you miss that?